The Board Room
The culture, the history, the boards.
Skateboarding history, collector guides, board values, and the culture that built it all.
Santa Cruz Skateboards: 50 Years, One Hand, and the Most Recognisable Graphic in Skating
Santa Cruz Skateboards has been running since 1973, making it one of the oldest independent skate companies on earth. The Screaming Hand, designed by Jim Phillips in 1985, became the defining graphic of a generation - and original decks now fetch serious money from collectors. Here's the full story of how Santa Cruz got there and why it still matters.
Dave Swift and Transworld Skateboarding: The Man Behind the Magazine's Visual Identity
Dave Swift spent more than two decades at Transworld Skateboarding as photo editor and creative director, shaping the visual identity of one of skateboarding's most significant publications. From joining around 1991 through the magazine's 200,000-circulation peak in the early 2000s, Swift was central to how street skating was documented and presented to the world. Transworld folded its print edition in 2019 after 36 years, but the archive Swift helped build remains one of the most important in skate media history.
Independent Trucks: 48 Years of the Best Truck Ever Made
Independent Truck Company has been making essentially the same truck since 1978, and after 48 years it's still the one most skaters reach for. Founded in Santa Cruz by Fausto Vitello, Richard Novak, and Jay Shuirman, Indy has gone through 11 design stages without losing what made it work. This is the full history of how that happened.
Tony Alva - The Godfather of Skateboarding
Before Tony Alva, skateboarding was one thing. After him, it was something else entirely. From the streets of Dogtown to the first frontside aerial, this is the story of the skater who built the ground floor — and the brand that's still standing on it.
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