The Board Room
Skateboarding history, collector guides, board values, and the culture that built it all.

Jim Phillips is the reason skateboard graphics became art. More than any other single artist, his work at NHS Inc. through the late 1970s, 80s, and into the 90s defined what a skateboard was supposed

Skateboarding didn't borrow from streetwear - it built it. From Vans in 1966 to Supreme's $2.1 billion sale in 2020, the aesthetics, brands, and attitude that skaters developed out of necessity became the template for global youth fashion. Here's how it actually happened.
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